Oh - and one other thing...

An addition to yesterday’s blog - - - -
Another type I forgot to add:

The Underground Guerilla Marketer- I’m thinking more and more that THESE are the people to learn the game from. They usually have several projects going that are related (Example: Marketing team – record label – graphics shop – management company, maybe even distribution if they’re good.) They know ALL the tricks to cut costs, and are always looking for new ones. They put out some dope shit that you may have heard and remember (b/c it’s dope) but you have no idea where it came from. They are smart enough to know when to put something out that may not be their favorite style. .b/c every now and then you gotta go with something that will just sell or chart well to pay for the ‘labour of love’ projects.

They are the people you rarely see in magazines – or anywhere visible, but go to a conference or an important event with them – one where lots of major players are present. EVERYONE knows them and most respect them. They have AT MOST one degree of separation from anyone you can name b/c they have worked behind the scenes with so many people on so many things. This is usually not just ONE person; it’s usually a small collective of peeps.

Sometimes the big labels/brands start this way…….but if they’re smart, they don’t go mainstream/mass market – b/c then they have to start spending lots of money, and that just goes against the mindset that made them successful in the first place.

Getting this kind of a ball rolling usually takes the right combination of people coming together (i.e. – each participant having a different area of expertise to bring to the table, kind of like the Superfriends in the Hall of Justice) – and each person has usually spent SEVERAL years on their individual grind, doing work and meeting people, before they find each other and form a successful group. In other words, some stars have to line up correctly for this to happen. Also, it AINT glamourous. There are occasional big shows, or exotic locales that remind everyone, “yeah – this is why we grind the way we do” but in between those are lots of small offices, packed van rides to events, and smallish crowds. The art they contribute is important, in many ways they drive the scene, but there is very little shine involved for them.

The Biz-ness

Yeah so ummmmm. . . . it’s been a minute – I know. Not exactly the best way to get the momentum going on a new blog, but – hang with me. I’m not ready to throw the towel in on this one just yet.

Today, I think I am going to focus on my early efforts to figure out ways I can do something I care about – and have said activities provide enough money for me to eat, live on my own, and pay my bills.

Ah yes, my early inquisitions into the world of entertainment – more specifically music.
Let me tell you about my perceptions so far. . . . . Now I ain’t sayin all of the following descriptions are FACT, I’m just sayin this is the SENSE I seem to be getting. Perception isn’t always reality.

I have come across a few different kinds of people who I would say are “Making It” in the industry. This doesn’t necessarily mean they are rich, or famous….but what it DOES mean is that they are involved full time (i.e. don’t have a BS day job) and they are either working on projects that they are excited about, or well on their way to working on worthwhile endeavors. Occasionally, it actually DOES mean they are doin ok money or fame wise as well.

There seem to be a few types of people in this situation:

Those that know a LOT important people, but don’t really DO very much of anything. AKA the – “It’s not what you know, it’s WHO you know crowd.” Now believe me, I understand the importance of the proper contacts, and working the room from time to time – but for some of these folks it seems like that’s all they’re really good at. Oh – and partying, they’re good at that too. They get a dope title with a good label, or promotion/event company, or management company – and they front like they’re on the grind – but there’s no proof in the puddin at the end of the day. Fact is though, they’ll either keep their job – or lose it and get another one just as good. They are charmers.

The Street Hustla – this is actually one of my favorites. They are often ‘jacks-of-all-trades’ – they always have 50 projects goin on. If they are successful, it’s usually because they have done a good job at making computers and modern modes of communication work for them – using these things to help them get their money from the art that they love. Occasionally they got something goin on the side to supplement income that is . . . . . how shall I say. . . . Less than legitimate – but not always, many have their hustle down so well that they can keep things above board. Here’s the thing though, I don’t know when these people sleep…..I think a lot of them are insomniacs, or they just plain don’t need many zzzzz’s. Also, I don’t know how they make ends meet – fact is, it takes a while to achieve any kind of financial stability with this approach. So what are they doin when they on the come up?

Of course there is the successful person that knew in school what they wanted to do – got their shit together early, did some internships that may have been not quite what they were after, and now are doing what they always wanted, and doing it well. The traditional mode of climbing the ladder doesn’t happen nearly as much in the entertainment world as it does in other businesses though.

There are also those who use some sleazy methods to get where they need to go – but usually they’re more interested in fame or LOTS of money than they are in being part of fulfilling projects.

So where do I fit in this world – how can I utilize my strengths best so that I can be noticed and do some work that makes me feel fulfilled?

I certainly can’t do the soulless paper pushing I’m doing right now for much longer.

I don’t fit any of these molds completely, and I know I gotta be myself in the end – but will that get the job done?

Do I focus on a certain field, or do I hustle as long as I can until I find my place. How can I make some $ so I can live and eat in the big city – but at the same time keep my jobs related to the direction I want to go in? These are things that have been on my mind lately…..

Hopefully more to come soon.

In And Out In A-Minute-and-Five

The Hip Hop Party Style - The DMC style. - shoot, even the electrohipstermash-up style.....call it what you will. I'm referring to party/club DJing where you're in the record, then out of the record, then on to the next REEEEEAL quick-like. Somewhere around the one minute mark, maybe faster.

There are lots of different versions of this game. Most people who rock it are good technically. Technical skill is pretty much a prerequisite when you are choosing and blending that quickly.

The only person I have seen who I could call 'sublime;' who I think brings a true artistry to it, is Jazzy Jeff. He brings block party flavor, constantly combining his mood and his crowd's reactions to give some sensual quirks to his set. It's not super-predictable when he does it, and the choices are ALWAYS on point. The flow keeps you wryly grinning without even knowing it.

All the others, regardless of their genre of choice, I tend to put in the same boat. I don't care if you're talking about 2 Many DJ's, Klever (who I had the pleasure of getting dance-floor sloppy to on Saturday night) or the multitude of rapid attack rap party DJ's. Their routines are usually planned out, and if they don't "wash-rinse-and repeat" they tend to have a pretty small cache of records that they choose from at any given time. The goal seems to be to blow the roof off the joint from start to finish.......there ain't a whole lot of subtlety. Most of the records are sing-along or hands-in-the air. Don't misunderstand me, the shit can be fun - LOTS of fun, especially if you're ready to put down some alcohol and you're dressed to sweat. It's just not something that leaves me wanting more. I couldn't have fun with it often. It produces a blinder of a night when it's right, but can lose it's potency quickly if you keep going back to the well.

All this being said, Klever rocked it for Sloppy Seconds at MJQ on Saturday night, and we had a funky good time. My brother and I were on the 5th row blue line of Phillips arena earlier in the evening to watch our Pittsburgh Penguins lose to the Atlanta Thrashers. Not only did they lose, but they lost at the hands of one of their beloved former players who now wears that ridiculous multi-hued blue uniform. We weren't too sad though. Being that close to world class athletes was the reward in itself, and we had good times and good friends waiting for us later that night.





P.S. - Went to a little heat trap in ATL called El Bar for the first time.........VERY curious about the future possibilities of the joint. Gotta see Presto there!

Enter Soundboy

Some time ago, my good friend Peter (cheers for the New Year's Celebrations Pete) suggested that I chronicle bits and pieces of my various thoughts and experiences, especially as they pertain to music. This suggestion came months and months ago, and being that I am naturally wary of blogs (I have winced FAR too many times as I have read the blogs of acquaintances putting their deep feelings on the superhighway for everyone to drive around in) I have had the idea banging around in my brain for some time now.

Well, in the end, I decided that he was correct. Being that we have a bit of a clean sheet going with the New Year and all, I figured that this was as good a time as any to get things started.

Although this will probably focus on things music - and music business related, it may go onto other topics from time to time. Who knows......

I chose the title b/c at the current moment - I'm not quite a performer or DJ, definitely not a casual fan, and not on the payroll for any record company, magazine, or nightclub. I'm just a bratty punk who thinks he knows better than anybody else. ;)

So here we go:

Over the extended New Year weekend I came to the conclusion that going to see local music acts doesn't necessarily suck, you just have to know how to 'pick your spots.' I started off Saturday by going to see the James Brown Band in a very small, but very well loved spot called The Soul Bar in James's hometown of Augusta, GA. The vibe and energy both from the group and the crowd was incredible.....it definitely made a difference that's James's memorial statue was right down the road, and that his spirit was kind of floating around. To be fair, the fact that a documentary was being shot (and subsequently, the band members were probably putting a little money in their pocket as a result - some of them looked pretty haggard) probably didn't hurt. The current version of the Bittersweets weren't too bad as they handled most of the vocals - especially one larger black lady who looked and sang quite a bit like Rosie Gaines, she was the shit!!! Ray was even there to handle the MC duties - completely suited up with hat stylishly cocked to the side as always. The sax player told me afterward that they hadn't all played together in a year. This just proves that the godfather drilled the SHIT out of them; to the point where they were practically robots. Even with all the interplay, sound and vocal cues, and changing on the fly their musical performance requires, there were VERY few mistakes. Kind of like riding a bike I guess.

I spent New Year's Eve in Columbia, SC. Going back to my college town always sparks some trepidation with me, b/c I'm a bit afraid when I see people from that period that they will automatically superimpose on me all the old roles and perceptions that may (or may not) have applied back in those times. Obviously things have changed quite a bit since then.

So it takes a bit of cajoling, and a very good reason for me to go back to Columbia. Cajoling provided by Peter. Reason: getting a chance to see Peter, Erik, and Richard again - - - and to goof off to the DJ stylings of DJ Keane and Erik Hess as I rung in the New Year. My brother was also coming along, and that means when I've exhausted the small talk with people I don't know well - or the girls who I'm not really interested in, nor they interested in me - I don't have to just stand in the DJ booth all night with my arms folded looking like a knob. I can always go into the goofy shared language and inside jokes of brotherhood and ignore the other stuff I'm not interested in while I enjoy the music.

The lads delivered as always. Several years ago I used to like to tell people that per capita, Columbia probably has better DJ's than most places in the US. It may not be quite what it was then, but it hasn't lost much. These two guys especially have always been good at using their eq's and effects to blow up records, and using their record selection to blow up crowds. I've always been impressed with how they know the environment and crowd they have in a certain venue - and doing little things to cater to their audience without completely playing a record or style that they're not feeling just to cop out to the crowd. They do a great job of finding the balance. If I was starting a club, I would want DJ Keane as one of my residents, b/c he is especially good at essentially playing his sound, but keeping recognizable melodies or vocals involved from time to time so that he doesn't lose the dance floor.

So, local musicians don't HAVE to necessarily suck. I realize that in this case, we weren't exactly talking about your local 'beer band' badly jamming in the hope that a record deal or an orgy of dumb groupies is right around the corner...those still do suck. But it at least proves that going out in smaller towns doesn't have to be a complete loss - it can occasionally still be a good time.